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This episode Michael speaks to who you are really competing against to get your message, marketing or branding heard or seen. Once again straight from the context of his latest book, \"Content Weapons: Strategies for Total Domination in the Attention Economy\"

//www.amazon.com/dp/107585377X

#contentweapons

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//www.amazon.com/dp/107585377X

#contentweapons

Commentary: The REAL Competition

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